The team at Strategies and Smiles, comprises of people from diverse background Technology, Social Sciences and Design, bringing to the table a rich and in-depth analysed experience in understanding complex systems. Having adopted the approach of Design Thinking and imbibing it in the approach which the team employs, improves the quality of output we provide to our clients.
We believe in "Going Beyond"- be it a Research question, or deciphering the needs of the consumers, or simply going beyond the sheet of the paper we get down to scribble at. This not only allows us to find grey portions in the script but also gives us freedom to explore and analyse.
As much as we have faith in the practices and processes, we also consider PEOPLE - to be the helm of any eco-system and hence – SMILES. Committed to make an impact, however small it may be, we always strive to understand our people better.
Studying businesses, culture and daily practices of people around, leads to setting clear business directions, actionable recommendations for desirable products and services as well as opportunities for game changing innovations.